For franchises, chains & partner sales

Location marketing on autopilot.

AI agents build, localise and run advertising for every location. On-brand campaigns – at a fraction of traditional agency costs.

Book an intro call How it works

20 minutes, no obligation, with multi-location examples.

Customers that trust Kalasar

Autonome Prozesse
Norman Wiehe

Who is Kalasar for?

For head offices that own local marketing for many locations, partners or advisors.

01
Franchise & licence systems
Central and decentral campaigns
Partners want to advise, sell or treat – not advertise. Head office supplies on-brand campaigns with a local touch, through one central ad account or through individual ones. Partners' own campaigns can be checked automatically for CI and brand compliance.
02
Chains & branch networks
Central campaigns
Online marketing is your daily work, and marketing sits at head office. You want to automate that work and improve performance: adapt standard ad assets to every location and steer campaigns on several levels, from the whole network down to the single location.
03
Buy-and-build groups
Integrate new locations fast
You acquire practices, businesses or studios and want to create synergies in marketing and sales. Every new location is in the system within minutes and supported at scale, for winning customers as much as for recruiting.
04
Direct sales & partner sales organisations
Campaigns per advisor
You think in sales partners. Every advisor gets their own ad assets: ads, landing pages and lead routing, all under one brand. And the partner sales organisation grows along through recruiting campaigns.

Why local marketing is complex for multi-location businesses

Agency pricing does not work per location
A local ad budget is often too small to justify a quality agency or a marketer per location. From 5 locations on, the fees break any budget.
Learnings stay stuck at one location
For the best ROAS, performance data would have to be shared across all locations: what wins at one location improves all the others. In practice the data sits in separate accounts and campaigns, and analysing it across locations turns into a complex data project.
Approvals block your marketing team
Every partner ad and every post goes to head office for a brand check. The team spends its day approving instead of campaigning, and the partners wait.
Good creatives are too expensive per location
A shoot day, editing and voice talent for a single video, a videographer across dozens of locations: nobody affords that regularly. So the same visuals run everywhere and new material is rare.

What is now possible: one central agent manages all locations.

Our AI agent Kal steers centrally, sub-agents localise. At the decisive points humans approve.

Head office sets the direction

Your marketing team defines brand, offer and budget frame.

Marketing team

manages brand, budget & strategy

On-brand

Campaigns are created and checked on-brand.

Central learning

Kal collects the performance data of all locations, spots the winners and passes the learnings on to everyone.

Kal

creates, manages and steers the locations & accounts

Local adaptation

Every location agent localises ads including photos, videos, forms and landing page, steers the local budget and reports learnings back.

Sub-agents localise every campaign

Sub-agentHamburg
Sub-agentCologne
Sub-agentKassel
Sub-agentFrankfurt
Sub-agentLeipzig

Leads on site

Enquiries land directly with the location's team.

Team Hamburg
Team Cologne
Team Kassel
Team Frankfurt
Team Leipzig

+ all other locations

What our customers achieve

Multi-location businesses such as studios, practices, schools and direct sales organisations work with Kalasar.

Franchise
−17
video shoot days per year
Four studios, four catchment areas, but nobody with time for four campaigns. Kalasar builds the campaign once, runs it locally per studio and keeps delivering new image and video creatives, without a single shoot day.
Franchise
84×
more local campaigns with the same staff
Around 500 schools, a small head office, and only a few hundred euros of ad budget per school: that does not pay off for agencies, and it does not scale in Canva and Ads Manager. Kalasar builds the campaign once and rolls it out to every school, localised.
Direct sales
100%
of advisors with their own landing page and leads
An energy direct-sales organisation is rebuilding its partner network, and telephone acquisition is no longer an option. Kalasar gives every sales partner their own landing page, localised ads and the leads from their territory, under one brand. Plus recruiting campaigns for new partners.
Sales agency
2×
more qualified enquiries
Google too expensive, Meta written off after one burned test. Kalasar targets trainee teachers six months before their coverage decision is due – nurturing turns the channel into a predictable pipeline.
Chain
52×
new messages tested per year
A provider of out-of-hospital intensive care, four locations, more planned. Broad social media campaigns brought hardly any suitable enquiries. Kalasar tests messages and audiences systematically and runs the winners per location, so new locations do not start from zero.
Franchise
15
personalised video ads from one single shoot
Many individual practitioners, none with the budget for their own campaign production. Kalasar produces the imagery once and localises it per location – real practitioner in the picture, own landing page, production only once.

See all case studies

Two ways to work with us

Run it yourself. Or let us run it.

A Kalasar Implementation Engineer sets the system up with you and enables your team to run it themselves. A typical agency wants to stay. We are built to make ourselves redundant.

Service
Managed01
We take it on for you
Kalasar runs your location marketing end to end: strategy, creatives, campaigns, landing pages and reporting.
- A steady flow of new image and video ads for every location
- Campaign management across all locations
- Budget steering and transparent reporting
Best for
Head offices without their own performance team that want a working setup fast.
Software
Self-service02
You use the platform yourselves
Your in-house team creates on-brand ads and landing pages on demand and rolls them out to all locations.
- AI creation of ads and landing pages
- Style guide and approvals as brand guardrails
- Testing and analysis across all locations
Best for
Marketing teams that want to keep execution in-house.