Kalasar in the numbers and words of our customers.

B2B software

−48%

cost per lead

The starting point

The previous agency's ads ran unchanged for months and the cost per lead stayed in the triple digits. Real customer stories would have meant shooting days — so the video ads idea kept getting postponed.

The Kalasar Effect

The best ads already exist inside the sales calls. Kalasar mines Flowers' sales conversations and turns them into fresh campaigns with video ads every week — in the language customers use themselves. No shooting day or camera crew required. Cost per intro call has fallen by 50%.

Energy

3×

more intro calls

The starting point

Owners of commercial roof space were considered unreachable on Instagram and Facebook. And a solar project with planning, financing and operation doesn't fit a single image — so the channel sat unused.

The Kalasar Effect

Kalasar tells the solar decision as a 30-second video from an owner's perspective — one campaign each for private and commercial owners. Enquiries run into a dedicated Salesforce pipeline the sales team works through daily.

Signage & manufacturing

−31%

cost per lead vs. Google Ads

The starting point

Enquiries had come exclusively from Google search — people searching there already want to buy, but the volume is capped and the click price kept climbing, making acquisition costs deeply unattractive. At first the doubt ran deep: can you really reach B2B customers between holiday photos on Instagram?

The Kalasar Effect

Kalasar puts the product in the picture — the finished neon lettering on the wall, not the logo — and delivers a steady stream of new creatives instead of a one-off campaign. Enquiries go straight to the sales team. The result in Felix Hartz's words: cheaper qualified leads than through Google.

70+

webinar signups per month

The starting point

No paid channel, new business depended entirely on referrals — and it was an open question which offer should take focus.

The Kalasar Effect

Kalasar tests messaging and offers against each other, hypothesis by hypothesis, to identify the focus topic. What gets advertised is not the product but the one task that hurts: the quote calculation that eats half a day, the site report typed on a Sunday. Every use case becomes its own ad, and the only thing sold is the free intro call.

Sales agency

+18%

sales efficiency

The starting point

Cold outreach by email and phone meant, above all, risking cease-and-desist letters. Response rates on LinkedIn stayed low, add the endless agency hopping — and a growing appetite to take on more himself.

The Kalasar Effect

With Kalasar, Tom König stays at the wheel: Tom decides what gets built, approves in the Kalasar app and runs campaigns for his different projects — logistics, skilled trades, M&A. Qualified leads at half the old cost per lead.

Franchise

40+

individual locations, one central setup

The starting point

Around 500 individual schools and no central performance-marketing setup — with the goal of growing to 2,000. Many separate ad accounts and pages add complexity, and with no central learning setup, insights from individual campaigns go unused.

The Kalasar Effect

Kalasar has a dedicated locations feature that localises every ad and campaign — its own targeting, its own catchment area, local copy and visual language. Parents, children, women and adults each get their own messages with different lead magnets. The effort stays that of a single campaign — winning messages are tested in local campaigns and scaled to all the others.

Insurance

2×

more qualified enquiries

The starting point

Google was simply too expensive as a channel — insurance keywords carry some of the highest click prices anywhere. Meta had been tried before: one short test, burned budget, no results. Internally the channel was written off — leaving no affordable route to predictable new business.

The Kalasar Effect

Kalasar aims the marketing at a sharply defined audience: trainee teachers, reached six months before the decision about their own coverage is due. Instead of chasing a quick close, nurturing builds the relationship up to that moment — by the time they decide, they already know the agency. The basis for the ads is an interview with a real teacher: her language, her questions, her doubts instead of insurance speak. A burned channel becomes a predictable pipeline.

Real estate

2×

more valuation enquiries

The starting point

Heid is Germany's largest property valuation firm, working for Deutsche Bank and the church. A valuation report is needed when something happens in life — inheritance, separation, sale. Those moments can't be planned, and cheap enquiries are easy to buy; real intent behind them is the hard part. The goal: push local presence in Heidelberg, Frankfurt and Mannheim — with local and regional visual language.

The Kalasar Effect

Kalasar makes the occasion the hook instead of the service, with video as the strongest format. The campaign blueprint gets built in one city and then travels to the next — same logic, local reference in every creative. The result: −30% cost per lead.

Franchise

−40%

cost per lead

The starting point

Germany's largest franchise of fascia practitioners: many individual practitioners, each with their own catchment area — but none with a budget that carries its own Meta campaign production. And central ads with stock photos feel wrong for a hands-on treatment: clients want to see who will be treating them locally.

The Kalasar Effect

Kalasar produces the imagery and video world once and localises it per location: the real practitioner goes into the picture, place name and ad copy follow along. Every practitioner gets their own catchment area and their own landing page. Campaign strategy and the entire production still run only once.

−45%

cost per lead

The starting point

For a solo business the agency market is a minefield — Norman has even had to sign non-disparagement agreements so he couldn't leave a negative review. After experiences like that you don't want the next agency, you want control.

The Kalasar Effect

With Kalasar, Norman operates the system himself: a dedicated styleguide per audience, new ad variants in minutes instead of correction loops, and every decision — what runs, what pauses — stays with him. In his words: the variants all perform really well.