Who we've built AI software for
01 — ABOUT US
The team behind Kalasar has generated over 60,000 customer enquiries through online marketing — and cancelled every online-marketing agency again: too slow, too generic, too expensive. Robin and Philipp scaled AI systems for BMW, Bosch and Siemens to millions of users. Nils built Sygns into a company of 60 employees and over 67,000 completed projects — driven by performance marketing. Kalasar is the result: marketing experience plus AI engineering, made in Germany.
The market offers two paths, and both are wrong. The agency path: briefing loops, €3,000 to €6,000 a month, and the knowledge stays with the agency. The DIY-tools path: ad manager, creative software, tracking — a second job, if we're honest. Kalasar is the new path that AI is only now making possible: the agent learns your business, produces creatives, builds landing pages, publishes, monitors, routes leads into your CRM and trains Meta via the Conversions API. Individual styleguides make for individual, on-brand advertising.
The goal: Kal, our Meta agent, works autonomously — humans weigh in where judgement matters. Until then, our German-speaking team of marketing experts and AI engineers stays on top of your performance. We're building the performance marketer we always wished for.
02 — TEAM
Co-Founder, Clients
Responsible for working with customers. Studied business at Bocconi University and Harvard. Founded sygns.com, built the company and ran its digital marketing — over 67,000 projects delivered for Adidas, Chanel and Geely Auto.
LinkedIn
Co-Founder, Product
Responsible for product and AI. Studied physics at LMU Munich. Trained computer vision models for enterprise customers at Motius, won international AI challenges such as OpenAI Tanzania and built generative pipelines that produce thousands of creatives today.
LinkedIn
Co-Founder, Technology
Responsible for the technical foundation. Studied software engineering at TU Munich. Scaled AI systems to millions of daily active users at Motius and for enterprise customers such as BMW, Bosch and Siemens — cutting the cloud bill to a twentieth in the process.
LinkedIn
Founding Engineer
Builds the Kalasar system, from campaign automation to go-to-market tooling. Studied at Bilkent University, graduating in the top 0.1% of the class. Most recently helped build a startup as VP of Technology through to its private-equity exit, with Siemens as a client.
Marketing Operations
Owns the visual and video language of the campaigns. Comes from digital marketing, with studies in Hamburg — and B2B experience on Holcim's marketing and communications team.
Account Management
First point of contact for our customers: from onboarding to campaign feedback to ongoing performance. Previously ran a lead-generation agency — and knows our customers' business first-hand.
Engineering
Builds the core of the Kalasar system. Bachelor of Engineering with top grades, three-time recipient of the Rector's scholarship for the best students of the software engineering AI master's in Wrocław. Wrote a thesis on simulating quantum algorithms via GPU acceleration, founded a software company alongside the studies — and is a committed open-source fan.
Strategic Advisor, Personio
Advises Kalasar on go-to-market and growth. Ran demand generation at Personio for many years and knows building B2B SaaS first-hand.
Strategic Advisor, Sense Media
Advises Kalasar on performance marketing and paid media. Engineering and business background; runs Sense Media, a performance marketing agency in Berlin.
In the intro call we look together at how Kalasar can work for you and how the start goes.
