Don't advertise "AI automation" — advertise Sunday evening
A managing director isn't looking for automation. He's looking to stop spending half his week writing quotes. That's exactly where these campaigns start.
- Industry
- AI automation for the mid-market
- Audience
- Owners and managing directors, 5–50 employees
- Channel
- Meta Ads (Facebook & Instagram)
- Goal
- Free intro calls
- Working together
- since May 2026
Who Autonome Prozesse is
Autonome Prozesse builds custom AI automations for a company's actual workflows. What used to need a developer, months and a six-figure budget now gets built quickly and at a fraction of the cost.
Typical cases: quote calculation in machine building, the site report that otherwise gets typed on a Sunday, searching hundreds of catalogue pages. Not a standard product but the process that hurts most.
If one step in your business only really works when one specific person is in the building: let Autonome Prozesse show you what of it can be automated.
autonomeprozesse.deThe starting point
The offer needs explaining and the audience is small: owners of machine-building, toolmaking and construction firms with five to fifty employees. For Meta that is a very narrow target.
On top of that, advertising "AI automation" means competing with the entire noise of an overheated topic. The term itself creates no need.
[PLACEHOLDER: what did Autonome Prozesse try before Kalasar, and what triggered the start in May 2026?]
Why Kalasar
The decision was made on content, not channel: don't advertise the product, advertise the single task that hurts. The managing director who spends half his time on quotes. The site manager typing reports on Sunday.
Setting those individual processes up as separate ad angles is manual work — and the reason a generic campaign doesn't work here.
[PLACEHOLDER: which alternatives were compared, and what decided it?]
What Kalasar took over
01
One use case per ad
Instead of "we automate your processes", each ad describes a specific workflow: quote calculation, site reports via WhatsApp, catalogue search. The reader recognises their own Monday, or doesn't.
02
The intro call is the offer, not the tool
What gets sold is never the finished solution but the free intro call that establishes which process is even worth automating. That lowers the barrier and filters at the same time.
03
The cost comparison as the real argument
The strongest lever is the contrast with before: the same custom software that once needed a developer and a large budget, now built in days rather than months.
04
Narrow audiences kept separate
Machine building, toolmaking, construction, assembly — each group with its own approach instead of one campaign for "the mid-market".
The result
[PLACEHOLDER: no approved or reliable result figures exist for this account. The engagement ended in summer 2026 — please confirm whether this case study should go live at all.]
[PLACEHOLDER]
change in cost per intro call
[PLACEHOLDER]
change in enquiry volume
4
audiences with their own approach
[PLACEHOLDER: approved quote from Bakir Kreso or Marius Lux]“
[PLACEHOLDER: name]
[PLACEHOLDER: role], Autonome Prozesse
Offer that needs explaining, audience that's narrow?
In the intro call we'll look at your starting point and work out what the Kalasar Effect would mean for you.
30 minutes, no strings attached.