Real estateOne city, one campaign — then the blueprint moves on
A valuation gets bought where the property stands. So Heid wins its enquiries city by city — with a campaign blueprint that transfers to the next location.
- Industry
- Property valuation & expert reports
- Organisation
- over 220 certified experts nationwide
- Channel
- Meta Ads (Facebook & Instagram)
- Goal
- Enquiries for valuation reports
- Working together
- since May 2026
Who Heid is
Heid Immobilienbewertung produces court-proof valuation reports across Germany: market value, lending value, rental value, technical due diligence, portfolio assessments. From short reports to full reports running over a hundred pages.
Behind it stand more than 220 certified experts at locations across the country — with a 4.9-star rating from several thousand Google reviews.
If you're inheriting, separating, selling or need a defensible figure for the tax office: get a free initial assessment from Heid before you estimate.
heid-immobilienbewertung.deThe starting point
A valuation report is not an impulse purchase. It's needed when something happens in life: an inheritance, a separation, a sale, a dispute with the tax office. Those moments can't be planned — only caught.
At the same time the business is regional: the expert who inspects the property sits nearby. A single nationwide ad walks straight past that logic.
[PLACEHOLDER: what did Heid do in performance marketing before Kalasar, and what triggered the start in May 2026?]
Why Kalasar
For Heid volume isn't the problem — enquiries can be bought at will. The question is whether real intent sits behind them. So what counts here is not the cheapest enquiry but the solid one.
That requires a setup that tests angles instead of raising budget — and that transfers a working angle cleanly to the next city rather than starting over each time.
[PLACEHOLDER: which alternatives were compared, and what decided it?]
What Kalasar took over
01
The occasion as the hook, not the service
Nobody searches for a "market value report". What people want is clarity in a specific situation. So the ads talk about the occasion first and the report second.
02
Video as the main format
Testing showed video to be the strongest format. Static ads run alongside but don't carry the campaign.
03
City by city instead of nationwide
The blueprint gets built once at one location and then travels — same hooks, same ad logic, but with the respective city visible in every creative.
04
Continuous angle testing
Which message carries is decided in the account, not in a workshop. Topics get tested, winning angles developed further, weak ones replaced.
The result
Deliberately without absolute figures. What is documented is the trend: cost per enquiry has fallen since launch and sits within the range Heid accepts for a mandate.
falling
cost per enquiry since campaign launch
[PLACEHOLDER]
change in monthly enquiry volume
[PLACEHOLDER]
cities with their own campaign
[PLACEHOLDER: approved quote from André Cyran]“
[PLACEHOLDER: name]
[PLACEHOLDER: role], Heid Immobilienbewertung
Regional business, national ambition?
In the intro call we'll look at your starting point and work out what the Kalasar Effect would mean for you.
30 minutes, no strings attached.