Marketing leads, sales teams & AI officers
Your team now runs Meta performance marketing itself.
A Kalasar Implementation Engineer sets up Kal in your AI tools, trains your team and runs the first campaigns with you. Live in days. The Kalasar Engineer can be cancelled at any time.
- No new tool
- No agency lock-in
- No months-long hiring search
with the agency
AI know-how
A typical agency wants to stay.We make ourselves redundant.
Rolling out AI licences like Claude, ChatGPT, Copilot or Langdock and want your marketing team to get real value from them?
Kalasar finally makes your existing AI licences revenue-effective. Real Meta campaigns instead of AI "use case" workshops.
- Claude
- Microsoft Copilot
- Langdock
- ChatGPT
What your team will be able to do:
Bring more AI and marketing capability in-house.
Launch campaigns themselves
Your team briefs in chat, the system delivers finished ads in hours. No agency cycle, no waiting loop.
Test creatives in series
Photo, video and UGC in many variants. Your team sees what pulls and keeps sharpening.
Work with leads directly
Every lead lands in your CRM instantly - Dynamics, HubSpot, Salesforce or Pipedrive. No data silo, no export, sales simply digs in.
Train Meta deliberately
Your judgement on lead quality flows back via the Conversions API. You decide what Meta optimises for.
Enforce the brand
Tone and guidelines live in the system as a style guide and apply to every ad, without correction loops.
Cover all locations
A winner is rolled out geo-triggered to all locations. Your team controls everything from one account.
The Kalasar Implementation Engineer
Done-with-you: a Kalasar Implementation Engineer works directly with your team, connects Kalasar to your AI tools, trains you and hands over. And is there whenever you need help.
- 01
Set up
The Engineer connects Kal to your existing AI licences.
- 02
Train
Your team learns to run campaigns from briefing to analysis themselves.
- 03
Hand over
You run the first campaigns together, after that your team runs them independently.
A typical agency wants to stay. We are built to make ourselves redundant.
Der Implementation Engineer ist cancel at any time.
Control stays with you
Approvals, brand governance and compliance stay in your hands.
Approvals
Nothing goes live without your approval. You keep control over every ad.
- Approval before go-live
Brand consistency
The brand stays consistent across all locations and variants.
- Style guide in the system
Compliant
Labelling and traceability are built in. Kalasar is AI-Act-compliant, hosted in Europe and GDPR-compliant.
- AI Act
- Hosted in Europe
- GDPR-compliant
How does Kalasar compare?
Kalasar does not replace your team. It replaces the dependence on an agency and makes you faster.
An AI consultant
delivers strategy and slides, but no result in production.
The agency
stays external, costs 3,000 to 6,000 euros a month, and your team learns nothing.
Your own performance marketer
costs 60,000 to 80,000 euros, and the search takes two quarters.
Your team with Kalasar
a fraction of the cost- Marketing and AI capability stays in-house
- Impact is realised fast
- Real-time changes, no more agency loops
- A Kalasar Implementation Engineer by your side
Does Meta even work for B2B?
The most common question in intro calls - and the reason the channel is still wide open in many industries. Your decision-makers scroll through Instagram in the evening like everyone else. Two customers who were just as skeptical:
„I would not have thought our B2B target group was reachable on Instagram and Facebook.“
Through the creatives we now specifically reach owners of commercial real estate. Our sales team now gets high-quality enquiries every day.
Mareike Fritzsche
Head of Marketing, Alva Energie
„Cheaper qualified leads than via Google.“
I was skeptical whether Meta would work for us as a B2B company. Today we feed our sales team with calls every day.
Felix Hartz
Managing Director, Sygns.com
Is this right for your company?
Built for SMEs with their own marketing team and an AI mandate.
- Someone in your company owns the AI responsibility
- Your AI initiative is running or planned, licences are in place
- You want to generate enquiries via Instagram and Facebook
- You want capability in the team instead of dependence on an agency
Bring Meta performance marketing in-house, thanks to AI and Kalasar.
In the intro call we get to know your situation, your team and your tech stack, and show you relevant examples from similar customers and what is achievable there.
No onboarding or integration fees.