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Kalasar

Meta ads for franchises, chains and associations

Enquiries for every location. Effort like for one.

Kalasar makes local advertising scale: a better cost per enquiry at every location, cheaper than an agency.

  • You run a franchise concept?
  • You operate a chain?
  • You own marketing for multiple branches?
  • You manage studios or practices in several places?
  • You run a network of locations?

Why advertising for multi-location businesses often fails

Almost every chain tries the same three routes first — and gets stuck in the same places.

  • One campaign for everyone

    A national ad feels at home nowhere. Without a local touch hardly anyone clicks, the cost per enquiry climbs — and nobody knows which location a lead belongs to.

  • Every location does it itself

    Branch managers are pros at their business, not at Meta ads. Every location looks different, one gets enquiries, the others stay empty.

  • An agency or marketer per location

    1,500 euros per location per month, paid for effort instead of enquiries. With 10 locations that is 15,000 euros before a single euro has gone into the ads.

The answer is not a bigger budget but a system: automatic creative testing and automatic rollout to every location.

The solution: test, roll out, fine-tune via AI agents

  1. Pilot location Kassel: 3 variants in test

    Kassel ad variant A: Wilhelmshöhe station
    Inquiries
    Kassel ad variant B: Karlsaue — the eventual winner
    Inquiries
    Rolling out
    Kassel ad variant C: Karlsaue, alternative design
    Inquiries
    01

    Test

    We prove a campaign at one location until the winning ads are confirmed.

  2. The same Meta ad, localized for Kassel, Berlin, Cologne and Frankfurt
    02

    Roll out

    Kalasar rolls the winning ads out to all locations automatically, geo-targeted per location, with localisation in the creative and its own budget.

  3. 03

    Fine-tune

    The AI monitors every local campaign and keeps adjusting.

Leads land directly with the right location. Everything runs through one central account. You never open Meta Ads Manager.

One account, all locations

Location list in, campaigns out. Head office sees everything in one place, leads land directly with the right location.

Is this right for you?

Built for networks of several locations, schools, practices or studios.

  • Franchise, chain, association or branch network
  • You have 3 or more locations
  • You run Meta ads or want to start
  • You don't want to keep rebuilding everything manually in Canva

Book an intro call

We will show you what the rollout could look like for your multi-location business.

Book an intro call