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AXAInsurance

Selling corporate health cover without talking about tariffs

No business owner wakes up wanting a corporate health plan. They want fewer sick days and people who stay. That's where the AXA agency Porschen's campaigns start — regionally, around Cologne.

Industry
Insurance, corporate benefits
Customer
Independent AXA agency Manfred Porschen
Region
Cologne and 50 km around it
Channel
Meta Ads (Facebook & Instagram)
Goal
Intro calls with employers

Who the agency is

Manfred Porschen advises companies on corporate benefits as an independent AXA agent — focused on corporate health insurance with an emphasis on prevention and mental health.

The audience is employers with roughly 10 to 250 staff around Cologne, mainly in high-strain sectors: trades and construction, care and health, logistics, manufacturing.

If sick days are climbing in your business and good people are hard to keep: let the AXA agency Porschen show you what corporate health cover actually changes there.

axa-betreuer.de

The starting point

Corporate benefits sell through relationships — referrals, network, existing clients. That works, but it isn't predictable and doesn't scale on demand.

The classic product-advertising route fails on language. "Corporate health plans with budget tariffs" speaks to insurance people, not to managing directors. They think in sick days, skills shortages and churn.

[PLACEHOLDER: what was the concrete trigger for trying Meta?]

Why Kalasar

The requirements were tight: regionally limited to Cologne and surroundings, formal address, mildly emotional, cost savings expressed only as percentages rather than euros — and AXA in the background as a strong partner, not as the advertised product.

Guardrails like that only hold if they are documented and apply to every new ad, instead of living in an email from three months ago.

[PLACEHOLDER: which alternatives were compared, and what decided it?]

What Kalasar took over

  1. 01

    Problem before product

    The ads talk about sick days, mental strain and staff retention — not about tariffs. The product enters in the conversation, not in the first line.

  2. 02

    The adviser in front, the group behind

    What gets advertised is local advice, with AXA appearing as the provider in the background. That matches the role the customer actually plays.

  3. 03

    Regional instead of national

    Delivery covers Cologne plus 50 kilometres. An intro call that can happen in person is far easier to book than an anonymous national funnel.

  4. 04

    One clearly defined next step

    No whitepaper, no newsletter: a short free conversation with a concrete assessment for that specific business.

The result

[PLACEHOLDER: no approved relative result figures exist for this account.]

  • [PLACEHOLDER]

    change in cost per intro call

  • [PLACEHOLDER]

    change in monthly enquiry volume

  • 50 km

    delivery radius

[PLACEHOLDER: approved quote from Manfred Porschen]“

[PLACEHOLDER: name]

[PLACEHOLDER: role], AXA agency

Want a predictable flow of conversations in your region?

In the intro call we'll look at your starting point and work out what the Kalasar Effect would mean for you.

30 minutes, no strings attached.

Book an intro call