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Horse PowerSales agency

When even the agency has had enough of agencies

Tom König generates enquiries for B2B service firms. For his own growth he spent years experiencing exactly what he protects his clients from: paid a lot, got little that qualified.

Industry
B2B lead generation
Audience
B2B service firms with 5–75 employees
Channel
Meta Ads (Facebook & Instagram)
Goal
Enquiries for his own new business
Working together
since July 2026

Who Horsepower is

Horsepower Agency runs the whole lead generation stack for B2B service firms: positioning, performance strategy, creatives, campaign optimisation and pre-qualification of enquiries in its own CRM.

The typical client is a healthy mid-market business with project sizes between €5,000 and €50,000, whose referrals and organic enquiries are thinning out — and who has no marketing team able to build creatives and landing pages in-house.

If your business grew on referrals and that channel is getting thinner: talk to Horsepower before the first revenue dip arrives.

horsepower-agency.de

The starting point

A lead gen agency buying leads for itself notices faster than anyone when quality is off. Tom König's experience with previous providers: the majority of delivered leads did not qualify.

What follows is the cycle almost every mid-market owner knows: switch agency, brief again, three months of ramp-up, start over.

[PLACEHOLDER: the concrete trigger in summer 2026 — what decided it?]

Why Kalasar

Tom doesn't need strategy consulting — that is his own business. What he needs is production: creatives at a frequency and quality he can't manage on the side, without putting an agency with opinions in between.

Which is exactly why control stays with him at Kalasar: he decides what gets built, approves it in the app and publishes. No ticket, no middleman, no waiting room.

[PLACEHOLDER: which alternatives were compared, and what decided it?]

What Kalasar took over

  1. 01

    Creative production on demand

    The focus is on photo creatives, with video added deliberately. We produce what the current campaign needs — not a fixed monthly package that has to be worked through.

  2. 02

    Ads built around the real triggers

    Not "more leads" but the situation before it: the long-standing client who dropped out, the referrals drying up, the burnt fingers from previous agencies. Those are the sentences the audience uses itself.

  3. 03

    Campaigns on when they're needed

    Horsepower runs in waves: campaign out, fill the pipeline, work it, next wave. The setup follows that rhythm rather than burning budget continuously just to stay available.

  4. 04

    The customer keeps the controls

    Tom sees the same data we do and decides himself when to scale and when to pause. That is the opposite of the model that bothered him before.

The result

The figure below is Tom König's own assessment, compared with the agencies he worked with previously.

  • about half

    cost per lead versus previous agencies (customer's own figure)

  • [PLACEHOLDER]

    change in monthly enquiry volume

  • [PLACEHOLDER]

    creatives per campaign wave

No more agency hopping.“

With other agencies 70% of the leads were unqualified. With Kalasar I finally get qualified leads, at half the old cost per lead.

Tom König

Managing Director, Horsepower Sales Agency

Done with agency hopping?

In the intro call we'll look at your starting point and work out what the Kalasar Effect would mean for you.

30 minutes, no strings attached.

Book an intro call